Question 2

Six weekends each year, Alpha Showgrounds are used exclusively for public horse shows. During all other weekends, the grounds are used exclusively as a public market. For its revenues, Alpha depends entirely on admission fees, and revenue from a typcial weekend horse show is far greater than from a typical weekend market. However, Alpha’s annual revenues from the market far exceed its annual revenues from horse shows.

Which of the following strategies, if implemented, would likely provide the greatest boost to Alpha’s revenues?
 

(A)	Increase the fee for admission to the public market, but leave the admission fees for horse shows unchanged.
(B)	Increase the fees for admission to the horse shows, but leave the admission fee for the public market unchanged.
(C)	Discontinue use of the grounds for horse shows, and schedule the public market for each and every weekend of the year.
(D)	Schedule some horse shows for weekdays instead of weekends; and during those weekends, use the grounds as a public market instead.
(E)	Schedule some weekend markets for weekdays instead of weekends; and during those weekends, use the grounds for horse shows instead.

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